Director of Enrollment Marketing and Digital Strategy

Brief Position Description: The Director of Enrollment Marketing and Digital Strategy leads integrated marketing strategies supporting enrollment growth across undergraduate, graduate, online, and non-traditional programs. Serving as the primary liaison between Marketing and Communications and Enrollment leadership, the director develops data-informed campaigns that strengthen awareness, generate prospective student engagement and increase conversion throughout the enrollment funnel. The position leads campaign strategy, content planning, paid and organic digital marketing, search visibility and performance analytics in alignment with institutional enrollment goals and the OBU brand.

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